Crisis communication involves identifying internal and external receivers who must receive information during times of crisis. Crisis communication involves more than controlling or shaping how a company is and will be perceived by external others. In handling the crisis in any organization, there are 10 steps.
- Commitment from top management to be honest during the crises.
- Establish a crises communication team
- Brainstorming regarding crises
- Stakeholder identification and message preparation
- Choose methods for sending messages
- Sequence for communicating message
- Identify spokesperson and establish a communication center
- Record the plan
- Simulate and coach
- Update periodically
When the crises happen, we must respond quickly. We must provide information to an organization’s publics almost immediately. Then, use the ten steps in crises communication planning. Then, be accessible. Do not risk the wrath of internal or external stakeholders. Employees and media representatives will need information and will become frustrated if your plan does not include some way for this stakeholder to reach you. Avoid from silence and said no comments. Lastly, be truthful.
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